Pascale G. Quester is a professor in the School of Commerce of the University of Adelaide. She completed her undergraduate business studies in France before being awarded a scholarship to study at Ohio State University where she received a master’s degree in marketing in 1986. In 1987, she moved to New Zealand where she lectured at Massey University while completing a Ph.D. on sales promotions. She joined the University of Adelaide in 1991. She is the author of two leading marketing textbooks and has written or coauthored more than 100 journal articles and conference papers. Her work has appeared in the Journal of Advertising Research, the Journal of Business Research, the European Journal of Marketing, the International Journal of Advertising, the Journal of Consumer Marketing, the International Business Review, the Journal of Product and Brand Management, and many others. She is a founding director of FACIREM, the Franco-Australian Centre for International Research in Marketing.
Pascale.Quester@adelaide.edu.au