Francis Farrelly is a senior lecturer in the department of marketing at Monash University in Melbourne, Australia. He is the subject leader of strategic marketing and course leader of the master of marketing offered off-campus. His main area of interest includes strategic marketing, business-to-business marketing, sport marketing, and sponsorship. Dr. Farrelly has been published in the European Journal of Marketing and Marketing Management, the International Marketing Review, and the Journal of Marketing Communications. He has consulted on a range of marketing projects for numerous organizations both in Australia and in international markets including Canton United Breweries, the Australia and New Zealand Banking Group (ANZ), Telstra, the Australian Football League (AFL), the National Basketball League of Australia (NBL), the National Football League of North America (NFL), and many professional sports teams. He has also conducted major research projects on the sponsorship planning and impact on the Sydney 2000 Olympics and the Melbourne Grand Prix.
francis.farrelly@buseco.monash.edu.au