Judy Harris

Judy Harris is assistant professor of marketing, University of Central Florida, in Orlando, Florida. Dr. Harris earned her doctorate at the University of Houston. She was previously the Burdines Professor of Retail­ing at Florida International University, which sponsored this research. Her professional work includes articles in the Journal of Consumer Research, the Journal of Retailing, Psychology and Marketing, the Journal of Applied Social Psychology, and other publications.

Judy. harris@bus.ucf .edu