Brian Wansink (Ph.D. Stanford) is the Julian Simon Fellow and Professor of Marketing, Advertising, and Nutritional Science at the University of Illinois at Urbana/Champaign. Formerly a professor at Dartmouth College (Tuck School) and the University of Pennsylvania (Wharton School), he directs the Food and Brand Lab at the University of Illinois (www. ConsumerPsychology.com and www.FoodPsychology. com).
wansink@uiuc.edu