Brett A. S. Martin

Brett A. S. Martin is a senior lecturer of marketing at the University of Auckland, New Zealand. He re­ceived his Ph.D. in marketing from the university of Otago, New Zealand. His teaching interests include advertising, consumer behavior, and e-commerce. His research has been published in journals such as Psy­chology & Marketing and the Journal of Advertising Research.

bas.martin@auckland.ac.nz