Carol Murphey Megehee

Carol Murphey Megehee is an assistant professor in the Department of Marketing and Transportation at the University of South Alabama. She received her PhD. from the University of Texas at Austin in 1996. She has published her research efforts in the Journal of Transportation Law, Logistics and Policy. Her re�search interests include investigation of techniques for advertising effectiveness to specific target mar�kets and relationship marketing.

cmegehee@usouthal.edu