David R. fortin

David R. Fortin is senior lecturer in marketing at the University of Canterbury in New Zealand. He received his Ph.D. from the University of Rhode Island. His research has been published in such journals as the Journal of Business Research, Psychology & Marketing, the International Journal of Entrepreneurship and Innovation Management, the British Food Journal, and Telematics & Informatics. He has served as guest editor for a special issue of the Journal of Business Research (2002) and is the director of Web-Lab, an online experimental consumer research portal [www.mang.canterbury.ac.nz/weblab].

d.fortin@mang.canterbury.ac.nz