David
R. Fortin is senior lecturer in marketing at the University of Canterbury in
New Zealand. He received his Ph.D. from the University of Rhode Island.
His research has been published in such journals as the Journal of Business
Research, Psychology & Marketing, the International Journal of
Entrepreneurship and Innovation Management, the British Food Journal, and Telematics
& Informatics. He has served as guest editor for a special issue of the
Journal of Business Research (2002) and is the director of Web-Lab, an
online experimental consumer research portal [www.mang.canterbury.ac.nz/weblab].
d.fortin@mang.canterbury.ac.nz