Jean–Louis
Chandon is a professor of marketing at IAE Aix–en–Provence, part of University
Aix Marseille 3, in France. He received his Ph.D. from Northwestern
University. He is a specialist in media planning techniques and media
metrics. His work has been published in numerous collaborative books and
chapters worldwide in both French and English. Dr. Chandon’s work has been
published in numerous journals, including the Journal of Consumer Research,
the Journal of Euromarketing, the Journal of Economic Psychology, and the International
Journal of Service Industry Management. He is also director of the DESS
graduate program in applied marketing at the IAE Business School in France.
jean-louis.chandon@iae-aix,com