Scott C.
Purvis is president of Gallup
& Robinson, Inc. With 20 years’ experience in advertising
research, he works directly with leading companies in a variety of sectors,
including packaged goods, technology, healthcare, automotive, and financial
services. His research interests are in understanding how advertising works to
influence attitudes that people have about brands, and how what people say about
advertising relates to what they buy and use. He is the author of Which Ad Pulled Best? now in its 9th edition
and holds graduate degrees from Georgetown University and
George Washington University.
sos@gallup-robinson.com