Martin s. Roth

Martin S. Roth is associate professor of international business at the Moore School of Business at the University of South Carolina, where he teaches international marketing management and strategy courses programs. Dr. Roth�s areas of expertise include brand and corporate image management, pricing and value analyses, and communication programs. One of his areas of specialization is the health-care and pharmaceuticals industry. His work has been published in leading marketing, management, and health-care journals, including the Journal of Marketing Research, the Journal of International Business Studies, the Journal of Consumer Research, and the Journal of Health Care Marketing. He currently serves on the editorial review boards of the Journal of Advertising, Journal of World Business, and the Journal of Public Policy and Marketing. He has spoken on a variety of marketing and global management topics at industry and academic conferences, and for specialized trade organizations throughout the Americas and Europe.

mroth@sc.edu