Marla Royne Stafford is
associate professor of marketing at the University of Memphis. She
received her Ph.D. from the University of Georgia. Dr. Stafford is
associate editor of the Journal of
Consumer Affairs and
has twice served as guest editor of the Journal
of Advertising. She has published in such journals as the Journal of
Retailing, Journal of Advertising, Journal of Business Research,
Journal of Current Issues and
Research in
Advertising, among others. Her research interests focus on services
advertising, message strategy, and the new media.
mstafford@memphis.edu