Judith A. Garretson is an
assistant professor in the Department of Marketing of the E. J. Ourso College of
Business Administration at Louisiana State University (LSU). Her research
interests include promotion effectiveness, consumer-brand relationships, and
public policy and consumer welfare issues related to promotion. Her research has
appeared in the Journal of Retailing, the Journal of the Academy of Marketing
Science, the Journal of Public Policy & Marketing, the Journal of Business
Research, and others.
garretson@lsu.edu