James A. Karrh is an associate professor of marketing and advertising in the College of Business at the University of Arkansas at Little Rock. He received his Ph.D. from the University of Florida and his MBA from Duke University. His research interests include product (brand) placement, consumer psychology, and the relationship between advertising and firm value. His previous work has been published in the Journal of Applied Social Psychology, the Journal of Current Issues and Research in Advertising, and the International Journal of Advertising, among others.
jakarrh@ualr.edu