Sheila L. Sasser

Sheila L. Sasser is a senior lecturer of marketing at Wayne State University, Detroit, Michigan. Her dissertation and research focuses include what drives creativity and innovation internationally in advertising and the nature of trust in relationship channels, MC, and internet technology marketing. She has been published in numerous academic proceedings as well as in several professional publications, often winning best paper awards. Over the past 20 years, she has held senior executive management posts at interpublic advertising agencies in New York and Detroit. Her consulting includes Omnicom BBDO agencies and Fortune 500 global clients.