Sheila
L. Sasser is a senior lecturer of marketing at Wayne State University,
Detroit, Michigan. Her dissertation and research focuses include what drives
creativity and innovation internationally in advertising and the nature of trust
in relationship channels, MC, and internet technology marketing. She has been
published in numerous academic proceedings as well as in several professional
publications, often winning best paper awards. Over the past 20 years, she has
held senior executive management posts at interpublic advertising agencies in
New York and Detroit. Her consulting includes Omnicom BBDO agencies and Fortune
500 global clients.
sheila.sasser@wayne.edu