Koslow is a senior lecturer of marketing at the University of Waikato (Te
Whare Waananga o Waikato), Hamilton, New Zealand. His current research
interests include advertising creativity, integration, strategy, and
effectiveness. He also researches cross-cultural and international advertising,
as well as consumer decision making and research methods. His research has
appeared in the Journal of Consumer Research, the Journal of Advertising, the
Journal of Consumer Affairs, and elsewhere. The Journal of Advertising
gave him their Best Article Award.