Scott Koslow

Scott Koslow is a senior lecturer of marketing at the University of Waikato (Te Whare Waananga o Waikato), Hamilton, New Zealand. His current research interests include advertising creativity, integration, strategy, and effectiveness. He also researches cross-cultural and international advertising, as well as consumer decision making and research methods. His research has appeared in the Journal of Consumer Research, the Journal of Advertising, the Journal of Consumer Affairs, and elsewhere. The Journal of Advertising gave him their Best Article Award.