Roger Marshall is an
associate professor in the Nanyang Business School of the Nanyang
Technological University, Singapore. Before joining academia, he worked as a
senior manager, for some 10 years, in the retail industry in his native New
Zealand, and then as a marketing specialist in the stainless steel fabrication
industry. Dr. Marshall’s teaching and research interests are centered mainly
upon cross-cultural aspects of buyer behavior and persuasion.
aroger@ntu.edu.sg