Woonbog
Na is the chairperson of the Department of Advertising at Sills University
in Korea, where he has been a professor since 1997. Before joining the faculty,
he worked as research director for Daehong Communications, one of the leading
advertising agencies in Korea, for 12 years. He received his Ph.D. in
marketing from the Nanyang Technological University in Singapore. Dr. Na
research focuses on advertising, brand management, and consumer attitude.
wbna@mail.silla.ac.kr