Goutam
Chakraborty is associate professor of marketing at the College of Business
Administration, Oklahoma State University. He received a B.Tech in
mechanical engineering from IIT, Kharagpur; PGCGM from IIM, Calcutta; and M.S.
in statistics and Ph.D. in business from the University of Iowa. He has
published in many journals including the Journal of
Advertising, Journal of Advertising Research, Journal
of Consumer Psychology, and Journal of
Interactive Marketing. His research interests are in the areas of database
marketing, internet marketing, effects of advertising and product experience,
and consumer decision making.
Goutamc@okstate.edu