Lynda M. Maddox is a professor of marketing and advertising at George Washington University. Her expertise includes marketing, advertising, consumer behavior, traditional and internet market research, an focus group moderation and training. In addition to teaching at George Washington University, she frequently teaches abroad in Thailand and Sweden. Dr. Maddox has published in numerous professional and scholarly journals, including the Journal of Advertising Research, the Journal of Pharmaceutical Marketing, the Journal of Product and Brand Management, Journalism Quarterly, Business Journal, Current Issues and Research in Advertising, and Marketing News. She is also on the editorial board of the Journal of Interactive Advertising. Dr. Maddox has appeared on CNN, CNNfn, Good Morning America, Fox Morning News, and on NBC News talking about her expertise in marketing and advertising. She has also been quoted in the USA Today, The Christian Science Monitor, Investors Business Daily, The Washington Post, and other state and local publications. Dr. Maddox is also a past chair of the academic division of the American Advertising Federation and serves on the executive committee. Her team won the National Student Advertising Competition in 1998. She is also a member of the American Marketing Association and the American Academy of Advertising. Dr. Maddox is a frequent speaker at professional and academic conferences including AM, AMA, ARF, and the Academy of Marketing Science. She serves as a consultant to a variety of domestic and international clients and is on the board of DigitalBiz Corporation. She has been listed in Who’s Who In Advertising, and Who’s Who in the East. Dr. Maddox holds bachelor’s and master’s degrees from The Pennsylvania State University and a doctorate from Southern Illinois University.
Maddox@gwu.edu