Wen Gong is an assistant professor of marketing at Rochester Institute of Technology. She is interested in researching issues related to: e-marketing, consumer behavior, and international marketing. Dr. Gong’s work has appeared in the proceedings of many national and international marketing conferences. She is a member of the American Marketing Association and the Academy of Marketing Science. Dr. Gong holds a bachelor’s degree from Beijing University of Posts and Telecommunications, a master’s degree from the University of International Business and Economics, and a doctorate from George Washington University.
wgong@cob.rit.edu