Stephen W.
Pruitt is the holder of the Arvin Gottlieb/Missouri Chair of Business Economics
and Finance at the University of Missouri—Kansas City. He received his
Ph.D. from the Florida State University. He has published over 40 articles, most
of which use or refine event-study methodologies, in leading scholarly journals
such as the Journal of Finance, the Journal of Political Economy, the Journal of
Risk and Insurance, and the Journal of Advertising Research, among many others.
pruittst@umkc.edu