T. Bettina Cornwell

T. Bettina Cornwell is Reader in Marketing at the University of Queensland, Brisbane, Australia. She previously was professor of marketing at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regards to international and public policy issues and sponsorship. She has published other articles on the topic of sponsorship-linked marketing in the Journal of Advertising, the Journal of Consumer Affairs, Sport Marketing Quarterly, and the Journal of Advertising Research.

b.cornwell@business.uq.edu.au