T. Bettina
Cornwell is Reader in Marketing at the University of Queensland,
Brisbane, Australia. She previously was professor of marketing at the University
of Memphis. She received her Ph.D. from the University of Texas. Her research
focuses on promotion and consumer behavior, especially with regards to
international and public policy issues and sponsorship. She has published other
articles on the topic of sponsorship-linked marketing in the Journal of
Advertising, the Journal of Consumer Affairs, Sport Marketing Quarterly, and the
Journal of Advertising Research.
b.cornwell@business.uq.edu.au