Peggy Simcic Br�nn

Peggy Simcic Br�nn is an associate professor of marketing at the Norwegian School of Management. She has a DBA from Henley Management college at Brunel University. Papers covering her research interests in cause�related marketing and integrated marketing communications have appeared in Public Relat ions Review, the International Journal of Advertising, and the Journal of Communications Management.

peggy.s.bronn@bi.no