Hans Mathias Thj�m�e

Hans Mathias Thj�m�e is an associate professor of marketing at the Norwegian School of Management. He has a Ph.D. from the Copenhagen Business School and is the author of numerous best-selling textbooks in Norway on consumer behavior and marketing. His research work includes studies of sponsorship effects and branding that have appeared at numerous conferences and in journals including those of the AMA, ESOMAR, and the European Journal of Marketing.