Russell S. Winer is the J. Gary Shansby Professor of Marketing Strategy and the chair of the marketing group at the Haas School of Business, University of California at Berkeley. He received a B.A. in economics from Union College (NY) and an M.S. and Ph.D. in industrial administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and has been a visiting member at MIT, Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo and École Nationale des Pontes et Chausées. He has written three books, Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored over 50 papers in marketing on a variety of topics including consumer choice, marketing planning, advertising, and pricing. He is a past editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science and the California Management Review.
winer@haas.berkeley.edu