Arch G. Woodside is professor of marketing, Boston College, Chestnut Hill, Massachusetts. He is a Fellow of the American Psychological Association., American Psychological Society, the Society for Marketing Advances, and the Royal Society of Canada. Professor Woodside co-founded the Advertising and Consumer Psychology Conferences held annually by the Society for Consumer Psychology. He is editor of the Journal of Business Research and Advances in Business Marketing and Purchasing.
woodsiar@bc.edu