Erwin Ephron is a partner of Ephron, Papazian & Ephron, a leading U.S. media consultancy. He is best known for his work in Recency planning, which has been published in the principal journals here and abroad. He is an elected Hall of Fame member of the Marketing Research Council and a recent winner of the ARF Lysaker Competition, which funds innovative research, and a WPP 'Attitcus' Award.