Don E.
Schultz is presently Professor (Emeritus) of Integrated Marketing Communications
at the Medill School of Journalism, Northwestern University. He is also
president of the consulting firm, Agora, Inc., both in Evanston,
Illinois. His articles have appeared in Advertising Age, the Journal of
Advertising Research, the Journal of Advertising, Marketing Communications,
Business Marketing, the Journal of Direct Marketing, the Journal of Business
Strategy, the Journal of Database Marketing, and Marketing News. He is the
author/co-author of nine books in the communications and promotion held. He also
serves as director of Penton Media, Inc., Cleveland; The Simon
Richards Group, Melbourne, Australia; Dunnhumby Associates, London;
and Brand Finance, London.