Don E. Schultz

Don E. Schultz is presently Professor (Emeritus) of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. He is also president of the consulting firm, Agora, Inc., both in Evanston, Illinois. His articles have appeared in Advertising Age, the Journal of Advertising Research, the Journal of Advertising, Marketing Communications, Business Marketing, the Journal of Direct Marketing, the Journal of Business Strategy, the Journal of Database Marketing, and Marketing News. He is the author/co-author of nine books in the communications and promotion held. He also serves as director of Penton Media, Inc., Cleveland; The Simon Richards Group, Melbourne, Australia; Dunnhumby Associates, London; and Brand Finance, London.