John (Jack)
A. Schibrowsky is an associate professor in the department of marketing at the University
of Nevada, Las Vegas. He is a frequent speaker, writer, and consultant in
the areas of pricing, customer relationship marketing, database marketing,
customer-centered companies, health care marketing, customer satisfaction and
loyalty, and experiential products. He is the author of over 30 major marketing
publications with topics ranging from harnessing the power of databases to
analyzing complaints to building alumni relations. He has published articles in
the Journal of Interactive Marketing, the Journal of Services Marketing, the
Journal of Consumer Marketing, the Journal of Direct Marketing, Marketing
Intelligence and Planning, Health Marketing Services, and the Journal of
Personal Selling and Sales Management, among others.