Barbara Stern
is professor of marketing and chair of the department at Rutgers, The State
University of New Jersey. Her research focuses on the application of
literary theory to the analysis of advertisements, consumer behavior, and
marketing test. She has written over 100 articles, book chapters, and
proceedings, and her research has appeared in the Journal of Consumer Research,
the Journal of Marketing, the Journal of Advertising, the Journal of Advertising
Research, CIRA, and elsewhere. She is editor-in-chief of Marketing Theory and
co-editor of the Routledge Press series on ‘Interpretive Marketing
Research.’ She serves on numerous editorial boards, including the Journal of
Consumer Research, the Journal of Marketing, and the Journal of Advertising. In
1997, she was awarded the American Academy of Advertising’s ‘Outstanding
Contribution to Research Award.’ Her areas of expertise are analysis of
advertising test, myths in advertising, deceptive advertising, and gender issues
in advertising.
bbstern@aol.com