Dongsheng Zhou

Dongsheng Zhou teaches at City University of Hong Kong. He received his Ph.D. from the Faculty of Commerce and Business Administration at the University of British Columbia in Canada. His research interests include marketing strategy and advertising, marketing modeling, China business, and international marketing. His work has been published in the International Marketing Review, the Journal of Business Research, the Journal of International Economics, the Journal of Global Marketing, the International Business Review, and others.

mkdszhou@cityu.edu.hk