Andrew R. Lock is professor of marketing and dean at the Leeds University Business School, University of Leeds (United Kingdom). Dr. Lock’s current research interests are in marketing communications, political marketing, the management of business education, and the relationship between academic theorizing and marketing practice. His published work has appeared in the Journal of Advertising Research, the European Journal of Marketing, the Journal of Marketing Management, Management Learning, and the International Journal of Advertising, among others.
arl@lubs.leeds.ac.uk