Joep P. Cornelissen

Joep P. Cornelissen is an associate professor at the Amsterdam School of Communications Research, the University of Amsterdam (The Netherlands). Dr. Cornelissen has previously published in the Journal of Advertising Research, International Journal of Advertising, the Journal of Marketing Management, the Journal of Business Communication, and the Public Relations Review, among others. His current research, consulting, and teaching interests are in marketing communications management and the relationship between academic theorizing and marketing practice.