Joep P.
Cornelissen is an associate professor at the Amsterdam School of
Communications Research, the University of Amsterdam (The Netherlands). Dr.
Cornelissen has previously published in the Journal of Advertising Research,
International Journal of Advertising, the Journal of Marketing Management, the
Journal of Business Communication, and the Public Relations Review, among
others. His current research, consulting, and teaching interests are in
marketing communications management and the relationship between academic
theorizing and marketing practice.
Cornelissen@pscw.uva.nl