Thomas E.
Barry is vice president for executive affairs at Southern Methodist
University and professor of marketing in the Edwin L. Cox School of
Business. His Ph.D. is from the University of North Texas. He has published
in the Journal of Marketing Research, the Journal of Advertising Research, the
Journal of Advertising, the Journal of Current Issues and Research in
Advertising, and others. In 1995 he received the American Academy of
Advertising’s Outstanding Contributions to Advertising Research Award.
tbarry@mail.smu.edu