James A. Geason is a doctoral candidate majoring in advertising in the College of Journalism and Communications at the University of Florida. He received his B.A. from Washington and Lee University in Lexington, Virginia, and an M.A. in Mass Communication from the University of Florida. He teaches marketing and advertising at Santa Fe Community College in Gainesville, Florida. His research interest is in the area of emotional response measurement.
jgeason@grove.ufl.edu