Chongmoo Woo is an advertising Ph.D. student co-majoring in statistics at the University of Florida. He received his B.A. in advertising and PR, M.A. in advertising and PR at the Chung-Ang University, Seoul, Korea, and M.A. in advertising at the University of Florida. Previously he was an advertising lecturer at the Kangnam University and Sookmyung Women's University in Korea. His research interests are in advertising copy testing, probabililty distribution for media selection, measures of advertising affect, and logit modelling.
chongmoo@ufl.edu