Jon D. Morris is a professor of advertising in the College of Journalism and Communications at the University of Florida. Previously he worked for several advertising agencies, including Nicholson-Morris in Louisville, KY, and Doyle Dane Bernback and Dancer Fitzgerald Sample in New York City. He earned his Ph.D. from the University of Florida. His research has appeared in the Journal of Advertising Research, Educational Technology, the International Journal of Instructional Media, and in the Proceedings of the American Academy of Advertising and The Association for Consumer Research, among others. He developed a model, called AdSAM, for analyzing emotional response to marketing communications.
jonmorris@adsam.com