Michelle R. Nelson

Michelle R. Nelson is an assistant professor in journalism and mass communication at the University of Wisconsin�Madison. She received her Ph.D. in 1997 from the University of Illinois at Urbana�Champaign. Her research interests include advertising, product placement, and consumer behavior. Previously, she worked as Head of Marketing at MathEngine, PLC, a game�technology company based in Oxford, England.

mrnelson@facstaff.wisc.edu