Don E.
Schultz is presently Professor (Emeritus) of Integrated Marketing Communications
at the Medill School of Journalism, Northwestern University. He is also
president of the consulting firm, Agora, Inc., both in Evanston, Illinois. His
articles have appeared in Advertising Age, the Journal of Advertising
Research, the Journal of Advertising, Marketing Communications, Business
Marketing, the Journal of Direct Marketing, the Journal of
Business Strategy, the Journal of Database Marketing, and Marketing
News. He is the author/co–author of nine books in the communications and
promotion field. He also serves as director of Penton Media, Inc.,
Cleveland; The Simon Richards Group, Melbourne, Australia; Dunnhumby
Associates, London; and Brand Finance, London.