James (Jimmy) W. Peltier
is professor and chair of the department of marketing at the University of
Wisconsin–Whitewater Dr. Pettier has a number of award–winning papers in
the area of psychograhics–based communications and is the recipient of the
2001 Outstanding Educator Award sponsored by the Direct Marketing Association.
Most recently: he was selected as the Outstanding Educator of the Year 12001) by
the Direct Marketing Educational Foundation. He is also director of research for
Knupp & Watson, Inc. of Madison, Wisconsin: with clients ranging across both
the for–profit and not–for–profit industries. He has published articles in
the Journal of Interactive Marketing, the Journal of Direct Marketing,
the Journal of Health Care Marketing, Health Marketing Services
and the Academy of Managerial Communications, among others.