James W. Peltier

James (Jimmy) W. Peltier is professor and chair of the department of marketing at the University of Wisconsin�Whitewater Dr. Pettier has a number of award�winning papers in the area of psychograhics�based communications and is the recipient of the 2001 Outstanding Educator Award sponsored by the Direct Marketing Association. Most recently: he was selected as the Outstanding Educator of the Year 12001) by the Direct Marketing Educational Foundation. He is also director of research for Knupp & Watson, Inc. of Madison, Wisconsin: with clients ranging across both the for�profit and not�for�profit industries. He has published articles in the Journal of Interactive Marketing, the Journal of Direct Marketing, the Journal of Health Care Marketing, Health Marketing Services and the Academy of Managerial Communications, among others.