Allan L.
Baldinger is a vice president within the Product Management Group of Ipsos-NPD.
Prior to joining NPD in 1992, he was the senior vice president, marketing
research, at the Advertising Research Foundation, and before that the director
of marketing research at the Mennen Company. He has been published on such
topics as Online Research, Brand Equity, and Copy Research, in journals such as
the Journal of Advertising Research and the CASRO Journal. He holds an MBA from
Columbia University.