David F. Poltrack is executive vice president, research and planning at CBS Television Network. In this post, which he has held since April 1994, he oversees all research activities of CBS, encompassing audience measurement, market research, program testing, and advertising research. He is responsible for the monitoring of the national and international video marketplace.
Mr. Poltrack joined CBS in 1969 as manager, marketing services, CBS Television Stations National Sales, and has held various positions. In 1982, he was named vice president, research, CBS/Broadcast Group, and in 1987 was appointed vice president, marketing, CBS Marketing Division. In September 1988, he was appointed senior vice president, planning and research, CBS/Broadcast Group. Before joining CBS, he was with the media department at Ted Bates Advertising.
He received a B.A. in history from the University of Notre Dame and an M.B.A. in marketing from New York University.