Henry Assael

Henry Assael is a professor of marketing at the Stern School of Business, New York University. He received an M.B.A. from the Wharton School and a Ph.D. from the Columbia Graduate School of Business. Dr. Assael has published widely in various journals. He has etcl a 40-volume series of the history of advertising and is the author of Marketing Principles and Strategies, Consumer Behavior and Marketing Action, and Marketing Strategy and Action.