Andreas F. Grein

Andreas F. Grein is assistant professor of marketing at Baruch College. He is interested in global marketing strategies, international advertising and market communications, and the changing patterns of national competitiveness. One particular focus of his research has been on the global competitive interaction of firms of different nationalities. He has published in the Journal of International Business Studies, The International Executive, the International Journal of Advertising, the Journal of Marketing Communications, and the Journal of Current Issues and Research in Advertising.