Douglas C West is Marketing Faculty Group Leader at Henley Management College where he teaches communications, strategic marketing, and marketing management on a variety of MBA, company, and executive programs. Previously he was associate professor and Marketing Area Chair at the University of Calgary in Canada. His publications have appeared in the European Journal of Marketing, the International Journal of Advertising, the International Marketing Review, the Journal of Advertising Research, the Journal of Creative Behavior, the Journal of Forecasting, and the Journal of Marketing Management, among others.