Kimberly A. Neuendorf

Kimberly A. Neuendorf is associate professor of communication at Cleveland State University. She received her Ph.D. from Michigan State University. Her teaching and research interests include media use and ethnic identity, the social impact of advertising, and research methodologies. She has served as principal investigator, advisor, or researcher on nearly 100 content analyses. Her work has appeared in such publications as Journal of Broadcasting and Electronic Media, Journalism Quarterly, Journal of Communication, Communication Monographs, and Communication Yearbook.