John L Naccarato is vice president, general manager of Liggett-Stashower Interactive in Cleveland, Ohio, and Instructor of public relations and advertising at Cleveland State University, He received his B.A.from Kent State University and his M.A. from Cleveland State University. His 26 years in advertising, public relations, sales promotion, research, and media have included work with regional and national clients in the fields of power generation, steel, construction and mining equipment, medical equipment and hospitals.