FIGURE 6: THE GROWTH OF HÄAGEN-DAZS IN MULTIPLE GROCERS IN LAUNCH AREA*
Source: Nielsen Scantrack – London/Anglia/Southern
Note: * Nielsen Scantrack
splits GB into three areas: London/Anglia/Southern, WWW/Midlands/Lancashire,
Yorkshire/Tyne Tees/Scotland. Data cannot be broken into individual regions due to
sample size.