Dominic Twose is Global Head of Knowledge Management at Millward Brown. He has worked in market research for over 20 years – in statistics, client service, and knowledge management – including 15 years at Millward Brown. He has worked on a variety of brands, including many which have won IPA awards, including Philadelphia, Sainsburys, BT, Britannia, Marks & Spencer, Olivio, Frizzell, Tesco and milk. He was one of the industry panel judges for the 2005 IPA Effectiveness Awards.