Gerald B. Hastings is Director of the Centre for Social Marketing. He has published in the British Medical Journal, the Health Education Journal and the Journal of Advertising. He is a member of Forth Valley Health Board, the OECD Expert Committee on Social Marketing and the BMA Tobacco Group, Chair of Forth Valley Ethics of Research Committee, on the Editorial Board of Health Promotion International and The Journal of the Institute of Health Education, and on the Editorial Advisory Board of the Health Education Journal.